![]() Much soul-searching found her a goal - a fashion accessories design course from London College of Fashion and this charted her career path and got her to start her own accessories line at 23. As a top student, she went to get an engineering degree but in the first year realised it was not for her. A true- blue Bangalorean, she has loved creating things since childhood. Rachana is the CEO and handles a general overview in all aspects - strategy, managerial, operational, and financial responsibilities. ![]() ![]() “Though I would not wish such times on anyone, I think they were the best things that happened to me as I lost all fear after that and began living each day at a time,” she says. A college dropout who has always been creatively inclined, it is no wonder that Roopa is the creative head and responsible for design, quality, and development of products, as well as overall creative efforts for marketing and product designs.īattling with a sickness, moving back abruptly to India from the US and going through a divorce - all three of which happened simultaneously - Roopa is not new to challenges. Roopa had an active childhood packed with extra-curricular activities and sports. Roopa and Rachana are based in Bengaluru, and are appreciative of the support they have received from family and friends. “It was a process of ironing out glitches and fine-tuning through and through,” they say. To ensure this, the duo did extensive paper testing by sending out physical kits to friends and family, simulating their design customisation process on paper and then getting the custom blouses made and sending them out. Though fully operational from around July 2015, they continued to keep the beta sign as they wanted to fine-tune their entire ‘design to delivery’ process. House of Blouse went live in May 2015 with an invitation to a select few. The first and current version was completely custom-built with what they perceived good for a prototype/beta version. The duo conceptualised the website and got it built by a tech team. Going forward, they are planning to appeal to a much larger global audience with customisable western silhouettes. At present, they cater to everyone who has a love for Indian wear and Indian textiles. Their addressable market is women in the ages of 24–40 who are, they say, “internet savvy, online shoppers, ethnic wear- and fusion wear aficionados in India and the world over.” Though they target women, men who shop for their wives and girlfriends also make up a large part of their audience. Having struggled with the hassles of getting blouses made, both women agreed that they themselves would be users of such a service. Roopa, who calls herself a maverick and has tried her hand at multiple things, did a fashion design course late in life and joined hands with Rachana in creating her vision. Her brainstorming sessions with family had everyone excited about a blouse design app idea which would enable not just customisation but also push women to use their creativity to come up with new designs and see them in real time. Rachana, already an established entrepreneur with her niche accessories brand Rachana Reddy Accessories, wanted to do something with mass customisation. Rachana, 30, and Roopa, 44, are distantly related. To solve the problem of tailor tussles, long commutes and unpredictable results, they started House of Blouse, a blouse design app-based website that enables women to custom design and order blouses from the comfort of their homes. Though that may be a far-fetched idea, Roopa and Rachana Reddy have a pretty good alternative.
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